Millennial pink: it’s that pale pink that’s been seemingly everywhere for the last few years. It was one of Pantone’s two colors of 2016 and its popularity is still going strong, especially among the millennials it gets its name from. But why has this soft pink struck such a chord with this generation? Some speculate that its because the color is so muted, it’s almost a neutral. Others say its deeper than that, and that it’s a reflection of how society currently views femininity. But, whatever the reason may be, the color’s popularity is going strong. And we love it too! That’s why we’ve put together this list of millennial pink gifts. These gifts were picked with millennials in mind but can be given to anyone who loves this soft pink trend. Check out our top millennial pink picks below!